Video Contents Increase Conversion and Revenue
Video content is highly effective at catching peoples' attention and even driving conversions. It has become the best way to train, inform, sell, entertain, or market anything online.
With the right video content on your website, you get more traffic, your bounce rate decreases, and people tend to spend more time on your site watching the video. You get higher click through rates, average order value, conversion, and revenue.
Need some convincing? Consider this: 55% of people pay more attention to videos than written or spoken content. 95% are more likely to remember what they've seen.
Whether you're teaching, training, or persuading, video content on your website can move you closer to your goals.
Anyone Can Embed a Simple Video
Thanks to video hosting sites like YouTube, you can share a video for free online and embed it inside your website. YouTube provides free hosting and reliable video delivery to everyone, combining it with the best search infrastructure available.
The simplicity of uploading and embedding a YouTube video has made it a desirable on-site video management option for individual website owners, small businesses, marketers, and even those earning hundreds of millions of dollars in yearly revenue.
An embedded code pulls the video from the original source, allowing you to display a video without having to host the file on your website.
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YouTube videos are embedded on well over 16 million sites today.
YouTube Videos Are Incredible Advertising Real Estate
Why does YouTube allow embedding of their video content?
In reality, the motivation behind YouTube allowing you to embed YouTube videos on your website is almost certainly to get more users to click on the overlay ads on the embedded videos.
Because YouTube makes money primarily through advertising, its incentives are aligned with getting users to view as many videos as possible so they can serve more ads.
Embedded videos are prime advertising real estate on your website for YouTube and may show in-stream and in-video overlay ads. These ads are served on the video while the video is playing and when visitors click on the banner ads, Google makes money off of the ads.
The humble overlay, the most ubiquitous in-video ad, is the most effective ad position from a click-through perspective; with click-through rates that are eight to 10x higher than other ad positions.
Ad banners on videos work so well because ads are placed directly where your visitors are going to be looking, which means your ads will always be seen and available to be clicked on, thereby boosting your ad views and click-through ratios.
Google is horse-dancing straight to the bank because of the immense success of YouTube videos as ad spaces. Google has been making billions from ads embedded in videos posted by users from across the world.
So with this huge ad space potential in mind.